Generation Z: Latest Gen Z News, Research, Facts 2023

Generation Z, also called Gen Z or Zoomers, comes after Millennials and before Generation Alpha. Most of them are the children of Generation X. This generation’s birth years range from 1996 to 2009. Given the large amount of time they spend online and their tech-savviness, it might come as a surprise that a majority shop in physical stores more often than online. This could be partly due to the lack of access to credit cards for the younger members of the cohort.

Teens have mixed views on whether social media has had a positive or negative effect on their generation. About three-in-ten (31%) say the effect on people their own age has been mostly positive, 24% say it’s been mostly negative, and 45% say it’s been neither positive nor negative. Generation Z statistics show that if marketers want to sell their brand to this cohort, it’s even more critical to build a body of consistently positive online reviews than it would be when targeting other cohorts. Another way to impress this generation is to use top-ranked influencer marketing platforms to find the right individuals and build an engaging social media presence. 46% of Gen Z currently follow more than 10 influencers on social media, while 73% follow at least one brand and 52% follow three or more. However, this year our research revealed a rapid shift where racial equality and social justice jumped to the top spot.

Likewise, a 2017 study highlights the racial disparity in mental health service utilization. Reasons vary from low socioeconomic status to the inability to find a therapist who understands their culture. For example, over a 3-month period in 2020 Morning Consult surveyed a small sample of Gen Zs (1,000 people) regarding their trust in major U.S. government institutions.

facts about gen Z

They strive for recognition and want to make the world a better place, a demand that should definitely be reflected in the tasks they are given. These digital natives were born between 1997 and 2015, and they pose challenges for companies because the next generation of job seekers has new expectations of their employers and the professional environment. As Gen Z further emerges their influence and impact on employers, spending, voting, and more will be amplified, so it’s never been more important to seek to understand and engage them now vs playing a challenging, expensive game of catch up later. Gen Z presents the once-in-a-generation opportunity to grow with and lock the huge potential of a new generation as they are poised to shape our shared future.

More time spent on smart­phones or watch­ing Net­flix means less time spent cul­ti­vat­ing mean­ing­ful rela­tion­ships. Addi­tion­al­ly, many young peo­ple fall prey to the ​“com­pare and despair” trap that social media presents. The average Gen Z got their first smartphone just before their 12th birthday. They communicate primarily through social media and texts, and spend as much time on their phones as older generations do watching television.

facts about gen Z

In our latest study, we’ve uncovered several must-know trends that Gen Z is driving, which will affect us in 2021 and for decades to come. Understanding this generation at this key time in their gen z meaning emergence is critical for investors, employers, marketers, educators, neighbors, and families. Generation Z considers itself more accepting and open-minded than any generation before it.

One of the most telling statistics in our State of Gen Z study was that Gen Z was the generation where a majority of its members (58%) believe in Universal Basic Income (UBI), meaning providing all Americans with a livable amount of money. This is a big shift from previous generations where we found a minority of each generation believes in UBI. This belief in a universal basic income has affected everything from how Gen Z views the role and responsibility of government to the idea that everyone deserves a basic income to be able to sustain themselves.

Anoth­er char­ac­ter­is­tic of Gen­er­a­tion Z is their native use of tech­nol­o­gy. The generation that follows Gen Z is Generation Alpha, which includes anyone born after 2010. Gen Alpha is still very young, but is on track to be the most transformative age group ever. According to Forrester Research, 84 percent of Zoomers multitask with a second internet-connected screen while they’re watching TV, meaning they’re effectively double-dipping their screen time when they’re not enjoying the great outdoors. When then-17-year-old Emmett Daniels befriended 76-year-old Antoinette-Marie Williams in a program fostering intergenerational connection, wisdom sailed in both directions. “Depending on your level of mobility and different health factors, aging can be lonely and socially isolating.

It can be useful to talk about generations, but generational categories are not scientifically defined and labels can lead to stereotypes and oversimplification. Go to the KIDS COUNT Data Cen­ter for the lat­est sta­tis­tics on chil­dren of all ages, includ­ing a new dataset on youth and young adults ages 14 to 24, cap­tur­ing the major­i­ty of Gen Zers. Gen Z kids also find their men­tal health affect­ed by the tur­bu­lent state of the world. As polit­i­cal activism among Gen Z has increased, many Gen Zers have inter­nal­ized the unrest sur­round­ing issues like gun con­trol, police bru­tal­i­ty and cli­mate change — lead­ing to increased lev­els of stress.

  • Perhaps because they are more likely to be engaged in educational endeavors, Gen Zers are less likely to be working than previous generations when they were teens and young adults.
  • The reason Gen Zers gave for this in the study was weeding out companies they view as pretending to care, but really only caring about profit.
  • Entirely new factors are becoming decisive for Generation Z when it comes to choosing their employer.
  • 70% list health insurance as the top Generation Z interests when considering a job.
  • Here is a collection of all research I’ve collected on Gen Z, with more to come soon.

The term follows naturally onto the names for the two previous generations, namely generation X and generation Y. Generation Y later became known as the millennials, a term which is now more in use. It is thought that the terms Gen X and Gen Z will also eventually be replaced as a clearer picture or each generation emerges over the years. Establishing trust with Gen Z-ers is vital when brands try to engage them as future customers. Studies on Gen Z facts indicate that factors like clear terms and conditions in how information is used, what data is collected, and incentives in return for access to personal information are important to this cohort.

facts about gen Z

Chil­dren in immi­grant fam­i­lies grew more com­mon, too, jump­ing from 19% to 25% of the country’s child pop­u­la­tion dur­ing this time­frame. Insider Intelligence has been tracking Gen Z’s characteristics, traits, values, and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers. Members of Generation Z, or Gen Zers, have been undeniably shaped by the Great Recession of 2007–09 and the COVID-19 pandemic. They grew up in the era of the iPhone, which debuted in 2007, and of the U.S. Department of Homeland Security, a governmental department founded in 2002 after the September 11 attacks that most of them are too young to remember.

There are also stark generational differences in views of how gender options are presented on official documents. Ideas about gender identity are rapidly changing in the U.S., and Gen Z is at the front end of those changes. There is a similar pattern in views of people of different races marrying each other, with larger shares of Millennials and Gen Zers saying this is a good thing for our society, compared with older generations. Among Republicans and those who lean to the Republican Party, there are striking differences between Generation Z and older generations on social and political issues. In their views on race, Gen Z Republicans are more likely than older generations of Republicans to say blacks are treated less fairly than whites in the U.S. today. Fully 43% of Republican Gen Zers say this, compared with 30% of Millennial Republicans and roughly two-in-ten Gen X, Boomer and Silent Generation Republicans.

Generation Z, also called Gen Z, zoomers, iGeneration, centennials, post-millennials, or Homelanders, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are difficult to delineate. Generation Z follows the millennial generation, sometimes called Generation Y, which followed Generation X, the first generation to be assigned a letter. Reaching the end of the standard Latin alphabet, Generation Z is succeeded by Generation Alpha, the first generation to be assigned a Greek letter. Gen Zers and Millennials are less likely than older generations to say that single women raising children on their own is a bad thing for society.

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